The logo concept came from the challenge of representing both dogs and cats in a single, unified symbol. Since their facial features differ, needed a shared emotion and discovered the one element they both express instantly — the nose. It’s the most iconic, universal point of recognition. By using a simplified nose shape connected with a soft, elliptical face outline, the mark captures the warmth, friendliness, and identity of both animals together. This minimal approach keeps the logo modern, scalable, and emotionally clear for every pet owner.

To convey different emotions, I thought a few tricks in the logo. Keeping a face, we can vary different expressions easily by changing the lip style.